Success Stories

TEXACO EUROPE - Integrated global energy

Challenge

Texaco wanted to look at their operations in 10 European countries to determine which of 5 different operations (convenience store, car wash, café/restaurant, flower shop, quick lube) were franchisable and, assuming some were, in which countries they should roll out a franchise program. A second project involved studying Eastern European countries and the potential for franchising quick lubes and/or convenience stores in these markets.

Solution

Francorp has conducted several feasibility studies on behalf of Texaco Europe. As a result of these studies, Texaco launched a pilot franchise program of its convenience store operations in the United Kingdom. Francorp's Eastern European study indicated that, while feasible, this would be a long-term project (20 years) for Texaco.