Success Stories

NORWALK FURNITURE - Retail specialty stores, offering upscale upholstered furniture

Challenge

Norwalk was a mature company, with over 80 years in business, when they contacted Francorp. They operated three manufacturing units, and wanted assistance in finding a method to increase distribution of their products.

Solution

In order to plan for both current distribution channels and future opportunities, Francorp provided a Franchise Program for individual, multi-unit, and conversion franchises. This new structure allowed for the development of new stores through which Norwalk could sell its proprietary line of furnishings. Francorp created all the legal documents required to suit varying franchise profiles and documented retail operations. Francorp then designed a franchise sales brochure, advertisements, and a comprehensive marketing plan.