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JOLLIBEE - Jollibee Foods is the leading Asian-based fast food chain, headquartered in Manilla, Philippines

Challenge

Jollibee founder, Tony Tan, owned several fast food hamburger operations in Manilla, Philippines. He wanted to expand the business into other countries in Southeast Asia.

Solution

Francorp created a Franchise Program for the company. Through this franchise strategy, the company experienced rapid growth into numerous countries throughout Southeast Asia. The company eventually went public and maintains a dominant brand and position in the fast food business in that region.

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