Success Stories

HALLMARK CARDS - Retail greeting cards and gifts

Challenge

Hallmark is a non-franchised network of licensed independent dealers. Hallmark sought Francorp's expertise for an assessment of several existing and potential program offerings.

Solution

Francorp consulted on strategic issues and conducted dealer surveys to help guide decisions. Francorp's financial modeling was used to determine fee structure. To fine tune programs, Francorp drafted legal documents and reviewed marketing documents.

On a subsequent engagement, Francorp conducted market research to identify possible member benefits and services for Hallmark's current and new concepts.