Success Stories

 COACHMEN INDUSTRIES, INC. - Manufacturer of Recreational Vehicles

Challenge

Coachmen found itself a captive of its chain of distribution by selling through conventional RV dealers who carried several lines of recreational vehicles at once, and Coachmen's marketing efforts were bringing in sales prospects to dealers who did not always sell the their products.

Solution

Francorp proposed creating a Franchise Dealer program that would create a new chain of distribution that would carry only the Coachmen line with a professional marketing plan, operations, and sales approach. Francorp created a strategy that built out a new dealer program without conflicting with the current chain of distribution.

Coachmen Industries, Inc. is a Fortune 500 company and Coachmen RV has outperformed the industry by 100% over the last five years.

This company is listed in "Entrepreneur" magazine's 22nd Annual Franchise 500, a listing of today's top franchise opportunities.